✽ About
“Hello, World!”
magritti design London
Thrilled to announce the arrival of magritti design, a brand that brings a burst of colourful flowers to London and the world.
magritti design is a London-based creative studio with a deep connection to flowers and plants. Much of the work draws inspiration from the rich greenery found throughout the UK. These impressions have shaped a range of artworks, now brought together in a unified project aimed at a wider audience.
Anything related to plants is always welcome.
09 December 2024
Designer: Seong-Te Park
I adore botany… I only have hay in my head, I’m going to become a plant myself.
Jean-Jacques Rousseau, 1765
Chapter 1
Finding Inspiration in Nature
Nature, especially flowers, has always meant more to me than just inspiration. They have a quiet way of bringing clarity and meaning into my everyday life.
As I travelled, I was often struck by the quiet strength of flowers. No matter the place or season, they carried a kind of silent elegance that offered balance and sparked small moments of reflection. They reminded me that possibility can take root anywhere.
Chapter 2
Exploring Visual Language
My interest in visual expression started early, and flowers have always been central to that. Their colours, details and forms continue to fascinate me, both in nature and in design.
Over time, I have explored different painting techniques—from acrylics and oils to watercolours—to better understand how to translate their presence into visual language. Lately, I have been focusing more on digital painting to explore new platforms and possibilities.
Drawing nature has sharpened my attention to subtle details. It has helped me understand the visual world in more sensitive ways. I continue experimenting with new styles and techniques as a way to grow my creative vocabulary.
While studying Media and Communication in South Korea, I learned to combine creative work with strategic thinking, especially within the advertising field. Around that time, I worked on a commissioned painting for a restaurant interior, which later became a filming location. That experience showed me how visual art can take shape in real environments.
Chapter 3
Exploring New Media
In 2022, I moved to the UK to begin a postgraduate degree in New Media at the University of Leeds. I was looking for ways to translate the impressions I absorb from the world into visual language.
There, I studied a wide range of digital practices—from content creation to interactive design and narrative work—which reshaped how I approach visual communication.
One of the creative challenges I often came across was how to carry the emotion and story of my flower photography into digital illustration. A lyric by the British band Oasis, “I am free to be whatever I want” and the phrase “I dug widely to dig deeply” became quiet motivators in that process.
Following that thread, I began drawing digitally using charcoal pencils, Conté crayons, oil textures, watercolours and vector tools. Some works lean towards realism, while others shift into abstraction or surrealism. Each one holds a particular tone or narrative.
Through these experiments, I have come to see that trying different tools and methods is not just about technique—it is a way of thinking. That mindset now forms a key part of how I work.
magritti Design Studio
Chapter 4
The Beginning of magritti
After finishing my postgraduate studies, I wanted to keep learning through practice. I wondered what would happen if I turned my work into something larger and more flexible—something that could grow with me.
That idea became magritti, my independent design studio in London.
The project traces back to earlier years, when I travelled, visited galleries and started shaping a personal language through visual work. I was drawn to the soft focus of Monet’s flowers, to the charged repetition in Andy Warhol’s Flowers (1964), which I first saw in Venice, and to Paul Gauguin’s vivid colours and tropical compositions. Matisse’s light-hearted pigments and the quiet tension in Henri Rousseau’s Surprised! (1891), which I encountered at the National Gallery in London, also stayed with me.
Today, London itself continues to inspire me. From hidden gardens to street corners filled with blooms, the city’s atmosphere has helped shape the studio’s direction.
Chapter 5
So, Why magritti?
So, why magritti? English-speaking friends often pronounce my name as Siong-Ti, and over time, a few playful nicknames began to take shape. I combined the final syllable of my name, Ti, with the surname of one of my greatest creative inspirations, René Magritte.
That is how magritti came to be: a name that brings together admiration, identity and a touch of serendipity.
The studio’s logo, a hand-drawn hibiscus, also carries meaning. It came from a trip to Hawaii in 2012, where I first came across the Hawaiian hibiscus. To me, it symbolises strength, beauty and vibrant life.
Chapter 6
Building and Growing
magritti started as a portfolio project, but it has naturally grown into something more open and collaborative.
Along the way, I have taken part in all aspects of the work—from painting and product design to content creation, production logistics and social media. I have also learned to use Instagram advertising tools and measure campaign performance to better connect with people and shape the studio’s approach.
This hands-on process has helped me build a rounded view of design, branding and digital communication in a fast-moving media environment.
Thanks to long-standing friendships and creative partnerships in South Korea, I am now expanding magritti into clothing and product lines, working closely with studio members to turn these ideas into tangible outcomes.
At its core, magritti is about curiosity, expression and connection with nature, creativity and people.
I am looking forward to continuing this journey, creating meaningful work, and sharing stories through visual language.
If you would like to collaborate or learn more, feel free to get in touch. I would love to hear from you.